About this concept

What is real and what is not

The business, its name, brand, projects and reviews are fictional. The telephone number is from a range Ofcom reserves for drama and fiction. The quote form works in the browser but sends and stores nothing. The photographs are generated imagery made for this concept; no real customers, employees or properties are shown.

No accreditation, scheme membership, insurance, company registration or trading history is claimed. Where a real business would show those details, the site shows clearly marked reserved spaces instead.

What the concept demonstrates

• A brand and design system built for an electrical contractor: an original mark, a restrained navy, mineral and amber palette, and type chosen for legibility on phones.
• A homepage that says what the business does, where it works, who it works for and how to get a quote within a few seconds.
• Individual pages for each service, with warning signs, inclusions, process, FAQs, locations and related services.
• Case studies that explain the requirement, the constraint, the work and the result.
• Location pages only where there is something specific to say, and search-friendly structure throughout.
• A quote form with a service selector, postcode, preferred contact method, optional photo and consent, plus click-to-call and a sticky mobile call bar.
• Accessibility to WCAG 2.2 AA, reduced-motion support and fast loading on mobile.

Structured data

Because the business is fictional, the site uses WebSite and CreativeWork structured data only. A real electrician adopting this design would add accurate Electrician or LocalBusiness data with their genuine details.

Want one for your business?

SR7 Web Design builds websites for trades and local businesses across the North East. Visit sr7webdesign.co.uk to find out more.